Fashion isn’t about how expensive your clothes are or what top brand you’re wearing. It’s a “preference of how you like to look”, says the great designer Kris Cole. You can be trendy and thrifty at the same time and business owner Ebony Robinson, owner of Er The Element of Style, is the person to shop with. She’s had her business for three years now and it’s more trendy than your local franchise thrift stores and Goodwill.
Check out my interview with her below and on DELUX Mag, and she talks about the story behind the name, her purpose for it and bringing awareness to the global waste crisis.
DELUX: What is the story behind the name of your business ?
Ebony: Er The Element Of Style, is a mash up of who I use to be and who I am now. I wanted to combine my love for fashion and science. I feel the most in my element when I’m styling or buying clothes. One night in 2014 God gave me this vision in my dreams. When I woke up I looked up the periodic table; and there it was “Er” my initials! It made perfect sense to me Style is my “element”; and my name is apart of the foundation of science, the earth’s elements!
DELUX: That’s a dope concept! What made you want to sell thrift clothes ?
Check out her response here on DELUX