I went to the mastHER class conference, hosted by the sweet, talented, successful Keisha Mabry. I was able to talk to her about the event and how it came about. Check out the write up below from DELUX Mag!
Some people need guidance in life when it comes to creating a brand, finding their voice, networking and other things. Not only is Keisha Mabry the go-to “gal” for all those things but she created an event to help other women fill in their gaps of needs; she called it “mastHER Class.”
She grabs your attention with her quirky high-pitch voice saying “hey FRIEND” and with that signature saying, she used it to network, be memorable and create a conference in a short span. Keisha’s conference SOLD OUT with 250 attendees, on International Women’s Day. She purposely made the event for that Friday March 8. To get more in depth, the mastHERclass is a day-long event of 75-minute masterclasses taught by 12 women in 8 hours in 1 day. Topics are curated, cultivated and catered to the female content creator, entrepreneur and social media influencer. The 2019 topics included getting into speaking, event planning, the business of travel, media production, finding your brand voice, growing an online community, starting an e-commerce business and a few things in between.
Keisha was motivated to create the mastHERclass when she applied to speak at a branding conference for black and brown creatives and was rejected. She says the rejection bothered her because “I had attended the conference the year before and I knew how I could add value.” That rejection inspired to do her own thing instead of “investing in other people’s things and communities without investing in my own,” as she says; she created mastHERclass!
Of course she faced adversity while planning the event; which is expected when you have 8 weeks to pull this off with a head count of 250 women, with a $25k-$30k budget, But after crying, praying and even snacking, she was revived and made it happen! Her advice for facing adversity while planning an event is:
“Expect ish to happen. Expect a sponsor to say yes then say no. Expect the event space to not have everything in place. Expect technology to have a glitch and expect a volunteer or vendor to be dismissed. Things do not go off without a hitch so expect it, plan for it and have a team so you are not trying to handle everything.”
When it came to selecting the speakers for the mastHERclass, Keisha picked them based on the problems she wanted to solve as an entrepreneur and how she wanted to move her business from the idea phase to the MVP phase to the sustainability and growth phase. She already had a network full of amazing women but she also wanted to seek out more women and as she says “the rest is herstory.” She met… click HERE to read the full story.
If you haven’t heard about Keisha Mabry then you need to get to know her!!
Danii Gold out! ✌🏾✌🏾✌🏾